A CLARO e o Governo do Estado do Rio de Janeiro, com a Secretaria de Estado de Cultura e Economia Criativa, através da Lei Estadual de Incentivo à Cultura, apresentam
The first Brazilian edition starts with Marcello Serpa’s poster.
A female figure, portrayed in her introspective moment, as if dominating her instrument surrounded by all the energy of Rio, with the multicolored design of the Copacabana sidewalk in her hair.
In his creation process, Serpa indicates that he looked for contrasts, present in the Swiss placidity and in the vibrancy of Rio de Janeiro. For him, the great challenge was to follow the graphic tradition of Swiss posters, but with a Carioca personality.
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